Description
The TOI Story is about the Times of India Group, its journey Tduring the early 1980s and 90s. During this decade, it reinvented itself from a staid, conservative, low-profit group running multiple publications and journals, to a marketfocused, lean, innovative and profitable group, driven by only a handful of brands. While the driving initiatives sparked numerous controversies within and outside the group, eventually the Times Group helped redefine the media space in the country, expand readership, transform content and advertising. It persuaded publishers to see newspapers as a profitable business rather than a lever for political influence. At the centre... Read More