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Marketing Research

Author : Naresh K. Malhotra
Binding : Paperback

₹ 400

~~₹ 829~~ 52% OFF You save ₹429

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Marketing Research

Marketing Research

Author : Naresh K. Malhotra
Binding : Paperback

₹ 400

~~₹ 829~~ 52% OFF You save ₹429

Good ₹ 400

23 Quality Checks
Spine : • The spine is undamaged, however there are noticeable creases.
• Dried up Spine
Inside : • Could be light toned pages
• Highlighted spots may be present
Overall : • Designated usage on front & back cover
• Ex-library, Sunned, The dust jacket isn't applicable for this criteria
• Good books are perfectly in usable condition with all the pages intact with general signs of usage like some wrinkles on the cover page or spine or some very slight damage on the cover.

Almost New ₹ 663

23 Quality Checks
Spine : • Intact Spine
• Least Creasing
Inside : • Some of the pages may be frayed
• Rarely marked spot could be present
• No underlining or highlighting of text
Overall : • Visible spots due to long shelf life
• Unused edition
• Clean Books in which very slight signs of usage appear like very fine wrinkles on the cover page, and slight yellowness of edges of pages.

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Highlights

ENGLISH
Language
968
Pages
9789332555693
ISBN
21 mm
Width
27 mm
Height
4 gram
Weight
SEVENTH
Edition
PAPERBACK
Binding
2015
Publish Date

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Description

Marketing Research: An Applied Orientation, 7e,takes A Unique Applied And Managerial Orientation That Illustrates The Interaction Between Marketing-research Decisions And Marketing Management Decisions. This Text Is Comprehensive, Practical, And Presents Balanced Coverage Of Both Qualitative And Quantitative Material.

The Seventh Edition Is Even More Current, Contemporary, Illustrative, And Sensitive To User Needs.

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Naresh K. Malhotra

Rating & Reviews

4.1

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Marketing Research