Description
The worlds most exciting, fastest-growing new market? Its where you least expect it: at the bottom of the pyramid. Collectively, the worlds billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the worlds poorest people escape poverty. It is being done- profitably. Whether youre a busine The worlds most exciting, fastest-growing new market? Its where you least expect it: at the bottom of the pyramid. Collectively, the worlds billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and... Read More