Description
This is the most widely used strategic management textbook and presents a complete and clear account of strategic management in the 2000s. The book is more closely aligned with the needs of todays professors and students and the realities of competition in the new global environment. Introduction to Strategic Management The Nature of Competitive Advantage Strategies Implementing Strategy Cases in Strategic Management (34 Cases)
This is the most widely used strategic management textbook and presents a complete and clear account of strategic management in the 2000s. The book is more closely aligned with the needs of todays professors and students and the realities of competition in the new global environment. Introduction to Strategic Management The Nature of Competitive Advantage Strategies Implementing Strategy Cases in Strategic Management (34 Cases)