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640
Pages
9788131766965
ISBN
17 mm
Width
23 mm
Height
1719 gram
Weight
PAPERBACK
Binding
2011
Publish Date
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The Ultimate Web Marketing Guide is the first book that brings together everything entrepreneurs and marketers need to know about web, online, mobile and social marketing! This definitive, up-to-the-minute reference will help you choose the right goals, media and tools.plan, execute, measure and optimize your online activities.integrate online and traditional marketing into one coherent program.avoid costly mistakes and drive more value faster. Michael Miller covers every topic you care about: SEO, SEM, pay-per-click, iPhone and Android mobile marketing, web analytics, Facebook, Twitter, YouTube, "PR 2.0", email, podcasts, blogs and a whole lot more. This is all brand-new content: 100% up-to-date,... Read More
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Michael Miller received a Marketing degree from Indiana University in 1980. After graduation, he worked for seven years in his familys retail business, then spent twelve years in various positions at Macmillan Publishing. In his last position as Vice President of Business Strategy, he helped guide the strategic direction for the worlds largest reference publisher and influence the shape of todays computer book publishing market. Mr. Miller formed The Molehill Group in January 1999, and is now a full-time writer.
As the best-selling writer of more than 100 non-fiction books, Mr. Miller writes about a variety of topics, ranging from computers to consumer electronics to music. From his first book, , to his latest title, he has established a reputation for practical advice, technical accuracy, and an unerring empathy for the needs of his readers.
As a musician, Mr. Miller has been playing drums since he was in grade school, and he attended the prestigious Jazz Studies Program at the Indiana University School of Music. He is also an arranger and composer, and has applied his musical knowledge and skills to author a series of best-selling music instruction books.
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