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Integrated Advertising, Promotion and Marketing Communications

Name: Integrated Advertising, Promotion and Marketing Communications
Brand: Pearson Education
SKU: 9788131763292
Price: 216 INR
Availability: InStock
Rating: 0.0 (0 reviews)
Author: Thomas J. Mowbray
ISBN: 9788131763292

Author : Thomas J. Mowbray
Binding : PAPERBACK

₹ 216

~~₹ 550~~ 61% OFF You save ₹334

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Integrated Advertising, Promotion and Marketing Communications

Integrated Advertising, Promotion and Marketing Communications

Author : Thomas J. Mowbray
Binding : PAPERBACK

₹ 216

~~₹ 550~~ 61% OFF You save ₹334

Good ₹ 216

23 Quality Checks
Spine : • The spine is undamaged, however there are noticeable creases.
• Dried up Spine
Inside : • Could be light toned pages
• Highlighted spots may be present
Overall : • Designated usage on front & back cover
• Ex-library, Sunned, The dust jacket isn't applicable for this criteria
• Good books are perfectly in usable condition with all the pages intact with general signs of usage like some wrinkles on the cover page or spine or some very slight damage on the cover.

Almost New ₹ 440

23 Quality Checks
Spine : • Intact Spine
• Least Creasing
Inside : • Some of the pages may be frayed
• Rarely marked spot could be present
• No underlining or highlighting of text
Overall : • Visible spots due to long shelf life
• Unused edition
• Clean Books in which very slight signs of usage appear like very fine wrinkles on the cover page, and slight yellowness of edges of pages.

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Highlights

ENGLISH
Language
478
Pages
9788131763292
ISBN
4TH
Edition
PAPERBACK
Binding
2013
Publish Date

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Description

Description Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

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Integrated Advertising, Promotion and Marketing Communications