Description

Description This Book Provides A Strategic, Decision-making Approach Thatillustrates How Retailers Plan For And Adapt To Todays Changingand Complex Retail Environment. Spread Over Eight Parts, The Booktalks About Supplier Relations, Retail Life Cycle, Retailinginformation System, Location Planning, And Elements Involved Inmanaging A Retail Business, Merchandise Management Description This Book Provides A Strategic, Decision-making Approach Thatillustrates How Retailers Plan For And Adapt To Todays Changingand Complex Retail Environment. Spread Over Eight Parts, The Booktalks About Supplier Relations, Retail Life Cycle, Retailinginformation System, Location Planning, And Elements Involved Inmanaging A Retail Business, Merchandise Management, And Integratingand Controlling Strategy. From The Very First Chapter, The Sixsteps Used In Developing And Applying A Retail Strategy Givestudents A Comprehensive Process To Follow Throughout The Text Asthey Learn About The Mission, Goals, Consumer Market, Overall Andspecific Activities, And Control Mechanisms That Are Involved In Asuccessful Retail Strategy. Opening Vignette In Each Chapter Talks About Leading Retail Business Entities In India Like Big Bazaar, Pantaloon Retail Limited, The MobileStore, Arvind Brands, Shoppers Stop Limited, Crossword Bookstores Limited, Etc. Expert Speaks Boxes Which Capture The Views Of Business Leaders From Different Companies. New 30 Short And 8 Comprehensive Cases All Of Which Are New Or Substantially Revisedallow Students To See How Retailing Works In Real Businesses. Every Case Is Based On Real Companies And Real Situations. Each Chapter Has A Careers In Retailing Box That Traces The Career Path Of Real People In Areas Such As Store Management, Operations, Merchandising, Information Technology, Human Resource Management, Online Retailing, Loss Prevention, Finance, Logistics, And Advertising. Ethics Integrated In Every Chapter . Every Chapter Features An Ethics In Retailing Box That Provides Students With Opportunities For In-depth Thinking About The Ethical Consequences Of Their Decisions And Actions. Technology In Retailing Integrated In Every Chapter .

Description This Book Provides A Strategic, Decision-making Approach Thatillustrates How Retailers Plan For And Adapt To Todays Changingand Complex Retail Environment. Spread Over Eight Parts, The Booktalks About Supplier Relations, Retail Life Cycle, Retailinginformation System, Location Planning, And Elements Involved Inmanaging A Retail Business, Merchandise Management Description This Book Provides A Strategic, Decision-making Approach Thatillustrates How Retailers Plan For And Adapt To Todays Changingand Complex Retail Environment. Spread Over Eight Parts, The Booktalks About Supplier Relations, Retail Life Cycle, Retailinginformation System, Location Planning, And Elements Involved Inmanaging A Retail Business, Merchandise Management, And Integratingand Controlling Strategy. From The Very First...  Read More