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552
Pages
9788131731567
ISBN
298 mm
Width
276 mm
Height
566 gram
Weight
10
Edition
PAPERBACK
Binding
2010
Publish Date
21 mm
Spine Width
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Consumer Behavior Is The Text That Set The Standard For Consumer Behavior Study. The Book Explores How The Examination And Application Of Consumer Behavior Is Central To The Planning, Development, And Implementation Of Marketing Strategies. The Tenth Edition Captures The Impact Of New Media On Consumer Behavior And Focuses On The Marketer S Ability To Learn More About Customers Purchases In Order To Implement A Strategy With Greater Precision. In This Edition, Professor Ramesh Kumar Has Added Extensive Cases, Discussions, And Examples Relevant To Indian Consumers And Markets, Creating A Global Perspective And Making This Pioneering Textbook Even More Interesting... Read More
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The girl in room no 105
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