Description

FeaturesHelps students and teachers expand vocabulary and increase proficiency. Covers spoken and written English. Real-life examples show words in context. Lively examples based on the Longman Lancaster Corpus and the spoken corpus. Concise grammatical patterns and collocations. Vocabulary moves up from a basic key word like eat to higher levels like devour. Example sentences from actual written and spoken sources.Features Thesaurus boxes help students expand their vocabularyThousands of collocations show students which words they need to learn as a phrase3000 Active Words with key information including grammar patterns, allow students to focus on the most important words to learnColour photos help students understand meanings more easily and make words more memorable24-page Longman Learners Handbook provides more information on subjects such as vocabulary building, collocations, phrasal verbs and writingClear definitions use only 2000 common words that students can easily understandFull colour throughoutFeatures Thesaurus boxes help students expand their vocabularyThousands of collocations show students which words they need to learn as a phrase3000 Active Words with key information including grammar patterns, allow students to focus on the most important words to learnColour photos help students understand meanings more easily and make words more memorable24-page Longman Learners Handbook provides more information on subjects such as vocabulary building, collocations, phrasal verbs and writingClear definitions use only 2000 common words that students can easily understandFull colour throughoutFeaturesHow does the Longman Essential Activator build vocabulary? Students choose a word they already know such as better. They use the clear headings to find the right meaning. They look at the different options clear definitions and plenty of examples make choosing the right word easy. Grammar and common error information help students use the new word correctly.FeaturesYou and your students will find it easy to understand complex business terms because all definitions are written using just 2000 common words, making even the most difficult business jargon clear and easy to understand Make sure you know the latest buzz-words this fully revised edition is completely up-to-date Students learn real-world business English with 18,000 example sentences which are taken from authentic business English sources such as the Financial ...FeaturesThesaurus boxes help students expand their vocabulary Word Choice boxes explain the differences between commonly confused words, such as library and bookshop Usage, grammar, spelling and pronunciation notes gives students all the information they need to avoid making common mistakes 16-page picture dictionary and over 500 full colour pictures throughout the dictionary help students learn and remember key vocabularyFeaturesHelps students with over 225,000 pronunciations in both British and American English using the International Phonetic Alphabet Helps students with intonation by showing the stress patterns of thousands of compounds and idioms User-friendly graphs show the preferred pronunciations of British and American speakers, based on extensive research by Professor WellsFeatures230,000 words, phrases, and meanings 165,000 corpus-based examples Integrated Collocations Dictionary with over 65,000 collocations Integrated Thesaurus with over 18,000 synonyms, antonyms, and related words Register notes focus on the differences between spoken and written English Table of Contents: Part I: Defining Marketing and the Marketing Process Marketing: Creating and Capturing Customer Value Company and Marketing Strategy: Partnering to Build Customer Relationships Part II: Understanding the Marketplace and Consumers Analyzing the Marketing Environment Managing Marketing Information to Gain Customer Insights Consumer Markets and Consumer Buyer Behavior Business Markets and Business Buyer Behavior Part III: Designing a Customer-Driven Strategy and Mix Customer-Driven Marketing Strategy: Creating Value for Target Customers Products, Services, and Brands: Building Customer Value New-Product Development and Product Life-Cycle Strategies Pricing: Understanding and Capturing Customer Value Pricing Strategies Marketing Channels: Delivering Customer Value Retailing and Wholesaling Communicating Customer Value: Integrated Marketing Communications Strategy Advertising and Public Relations Personal Selling and Sales Promotion Direct and Online Marketing: Building Direct Customer Relationships Part IV: Extending Marketing Creating Competitive Advantage The Global Marketplace Sustainable Marketing: Social Responsibility and Ethics

FeaturesHelps students and teachers expand vocabulary and increase proficiency. Covers spoken and written English. Real-life examples show words in context. Lively examples based on the Longman Lancaster Corpus and the spoken corpus. Concise grammatical patterns and collocations. Vocabulary moves up from a basic key word like eat to higher levels like devour. Example sentences from actual written and spoken sources.Features Thesaurus boxes help students expand their vocabularyThousands of collocations show students which words they need to learn as a phrase3000 Active Words with key information including grammar patterns, allow students to focus on the most important words to learnColour photos...  Read More