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ENGLISH
Language
552
Pages
9788131725863
ISBN
7
Edition
PAPERBACK
Binding
2008
Publish Date
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Selling and Sales Management 7th Edition is a long standing classic book, which has been revised and updated to take into account recent developments in the theory and practice of selling. As well as covering all important elements of the marketing mix, Table of Contents: Part I: Sales Perspective 1. Development and Role of Selling in Marketing 2. Sales Strategies Part II: Sales Environment 3. Consumer and Organisational Buyer Behaviour 4. Sales Settings 5. International Selling 6. Law and Ethical Iss
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The girl in room no 105
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