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ENGLISH
Language714
Pages9788131520727
ISBN20 mm
Width25 mm
Height2 gram
WeightPAPERBACK
Binding2013
Publish DateThe books that you get are completely genuine. The genuinity of the publication and authenticity of the books are individually checked. You will never receive a pirated product.
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Updated maps provide context in terms of social and economic data, including electronic maps. An appendix directly addresses the relationship between geography and international marketing. New Cases: Each Part section is followed by 4 cases, with 2 additional cases online. Presented on a variety of topics, these cases present students with real business situations. All cases address the activities of actual or former companies and cover a broad geographic spectrum. Video Cases: Video cases are located within the case section and are available on DVD for instructors. These cases further illustrate chapter topics and have been expanded from previous editions.... Read More
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