Description

Key Features Focus on Channels: The chapter opening vignettes stimulate the readers interest with up-to-date examples that are relevant to todays students. Cases: Through extensive use of case studies, students are provided the opportunity to see market channeling in action with real companies. Electronic and Sustainable Marketing: Chapter covering electronic marketing Key Features Focus on Channels: The chapter opening vignettes stimulate the readers interest with up-to-date examples that are relevant to todays students. Cases: Through extensive use of case studies, students are provided the opportunity to see market channeling in action with real companies. Electronic and Sustainable Marketing: Chapter covering electronic marketing channels and sustainable business models has been heavily revised to reflect the integrated convergence of electronic and conventional channels as well as the advantages of a sustainable business model. Issues for Discussion: Mini-cases, found at the end of each chapter, reflect the most recent developments affecting marketing channels. These mini-cases use real-life examples; about half of these are completely new to this edition. Extensive References: Throughout the text, there are an extensive amount of references to marketing journals and literature in the field. About the Book: Marketing Channels: A Management View Marketing Channels: A Management View, 8e, a market leader, isknown to provide a management focus and managerial framework to thefield of marketing channels. Theory, research, and practice arecovered thoroughly and blended into a discussion that stressesdecision making implications. This new edition reflects global,socio-cultural, environmental, and technological changes that havetaken place within the industry. Contents Part I: Marketing Channel Systems. 1.Marketing Channel Concepts. 2.Marketing Channel Participants. 3.The Environment of Marketing Channels. 4.Behavioral Processes in Marketing Channels. Part II: Developing The Marketing Channel. 5. Strategy in Marketing Channels. 6.Designing Marketing Channels. 7.Selecting Channel Partners. 8. Target Markets and Channel Design Strategy. Part III: Managing Marketing Channels. 9.Motivating the Channel Members. 10.Product Issues in Channel Management. 11. Pricing Issues in Channel Management. 12. Promotion in Marketing Channels. 1

Key Features Focus on Channels: The chapter opening vignettes stimulate the readers interest with up-to-date examples that are relevant to todays students. Cases: Through extensive use of case studies, students are provided the opportunity to see market channeling in action with real companies. Electronic and Sustainable Marketing: Chapter covering electronic marketing Key Features Focus on Channels: The chapter opening vignettes stimulate the readers interest with up-to-date examples that are relevant to todays students. Cases: Through extensive use of case studies, students are provided the opportunity to see market channeling in action with real companies. Electronic and Sustainable Marketing: Chapter covering...  Read More