Description

Why recessions are far more dangerous than any 10 competitors Most companies make a lot of money during economic expansions-and lose a lot of money during recessions. That is the way it has always been. That is the way it need "not" always be. Always a Winner: Finding Your Competitive Advantage in an Up and Down Economy teaches business executives how to recession proof ones company in turbulent times. Executives learn to forecast movements and turning points in the business cycle and to use that information to implement a set of management strategies over the course of the business cycle that helps their companies build competitive advantage relative to rivals. In the process, business executives learn to recession proof their company in turbulent times. The book also teaches corporate executives how to build an organization through the transformation of its organizational structure and the introduction of a more business cycle sensitive organizational culture. ABOUT THE AUTHOR: Peter Navarro is the accomplished author of the best selling, The Coming China Wars, the path breaking The Well-Timed Strategy, and the investment book, If its Raining in Brazil, Buy Starbucks. He is a regular CNBC contributor and has been featured on 60 Minutes. He is Professor at the Merage School of Business, University of California-Irvine. He received his Ph. D. in economics from Harvard University. Professor Navarros unique and internationally recognized expertise lies in his big picture application of a highly sophisticated but easily accessible macroeconomic analysis of the business environment and financial markets for investors and corporate executives. His articles have appeared in a wide range of publications, from Business Week, the Los Angeles Times, New York Times, and Wall Street Journal to the Harvard Business Review, the MIT Sloan Management Review, and the Journal of Business. His free weekly investment newsletter is published at www.peternavarro.com TABLE OF CONTENTS:

Why recessions are far more dangerous than any 10 competitors Most companies make a lot of money during economic expansions-and lose a lot of money during recessions. That is the way it has always been. That is the way it need "not" always be. Always a Winner: Finding Your Competitive Advantage in an Up and Down Economy teaches business executives how to recession proof ones company in turbulent times. Executives learn to forecast movements and turning points in the business cycle and to use that information to implement a set of management strategies over the course of the business cycle...  Read More