Description
This book offers students: A complete and rigorous introduction to the basic principles of microeconomics - How application of economic theory can improve management decision making. This approach involves first introducing the basic concepts of managerial economics and then using the principles to analyze decisions faced by managers. In addition, numerous case studies and solved problems are included throughout the book to illustrate the application of important principles.
This book offers students: A complete and rigorous introduction to the basic principles of microeconomics - How application of economic theory can improve management decision making. This approach involves first introducing the basic concepts of managerial economics and then using the principles to analyze decisions faced by managers. In addition, numerous case studies and solved problems are included throughout the book to illustrate the application of important principles.