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ENGLISH
Language
416
Pages
9781259002403
ISBN
183 mm
Width
240 mm
Height
575 gram
Weight
PAPERBACK
Binding
8/25/2011
Publish Date
15 mm
Spine Width
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The text aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.
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