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ENGLISH
Language
535
Pages
9780195647358
ISBN
136 mm
Width
212 mm
Height
492 gram
Weight
2
Edition
PAPERBACK
Binding
1999
Publish Date
20 mm
Spine Width
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This textbook, written especially for management students, explains the essentials of microeconomics from a management perspective, The theories and concepts of consumer demand, production, costs, market structures, managerial theories of the firm are explained with cases, illustrations and models from the Indian economic environment, relevant to understanding the real world of business. The topics have been carefully chosen to explain the microeconomic underpinnings of the functional areas of management such as marketing, business policy and finance.
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The girl in room no 105
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