Description
Services Marketing: Integrating Customer Focus Across The Firm by Valarie A. Zeithaml, Ajay Pandit, Dwayne D. Gremler and Mary Jo Bitner, like the earlier editions, informs readers about the various aspects of service marketing by focussing on a number of issues, practices and strategies.
Services Marketing: Integrating Customer Focus Across The Firm by Valarie A. Zeithaml, Ajay Pandit, Dwayne D. Gremler and Mary Jo Bitner, like the earlier editions, informs readers about the various aspects of service marketing by focussing on a number of issues, practices and strategies.