Description

This text is written for courses that may be called strategic management of technology and innovation, technology strategy, technology innovation, technology management, or for specialized new product development courses that focus on technology. Schillings approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation.Table of Contents: Chapter 1. Introduction PART I: INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION Chapter 2. Sources of Innovation Chapter 3. Types and Patterns of Innovation Chapter 4. Standards Battles and Design Dominance Chapter 5. Timing of Entry PART II: FORMULATING TECHNOLOGICAL INNOVATION STRATEGY Chapter 6. Defining the Organizations Strategic Direction Chapter 7. Choosing Innovation Projects Chapter 8. Collaboration Strategies Chapter 9. Protecting Innovation PART III: IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY Chapter 10. Organizing for Innovation Chapter 11. Managing the New Product Development Process Chapter 12. Managing New Product Development Teams Chapter 13. Crafting a Deployment Strategy

This text is written for courses that may be called strategic management of technology and innovation, technology strategy, technology innovation, technology management, or for specialized new product development courses that focus on technology. Schillings approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation.Table of Contents: Chapter 1. Introduction PART I:...  Read More