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Marketing Resecarch

Name: Marketing Resecarch
Brand: Tata Mcgraw Hill
SKU: 9780070620223
Price: 340 INR
Availability: InStock
Rating: 4.2 (5765 reviews)
Author: G C Beri
ISBN: 9780070620223

Author : G C Beri
Binding : PAPERBACK

₹ 340

~~₹ 425~~ 20% OFF You save ₹85

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Marketing Resecarch

Marketing Resecarch

Author : G C Beri
Binding : PAPERBACK

₹ 340

~~₹ 425~~ 20% OFF You save ₹85

Almost New ₹ 340

23 Quality Checks
Spine : • Intact Spine
• Least Creasing
Inside : • Some of the pages may be frayed
• Rarely marked spot could be present
• No underlining or highlighting of text
Overall : • Visible spots due to long shelf life
• Unused edition
• Clean Books in which very slight signs of usage appear like very fine wrinkles on the cover page, and slight yellowness of edges of pages.

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Highlights

ENGLISH
Language
579
Pages
9780070620223
ISBN
180 mm
Width
240 mm
Height
805 gram
Weight
PAPERBACK
Binding
210
Publish Date
22 mm
Spine Width

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Description

This new edition of a well-known book continues to discuss comprehensively the tools and unique used for making research. The author uses theory and appropriate examples to help students in developing concepts. This edition includes recent marketing research activities in the Indian landscape (rural and retail market research).Apart from these new chapter, the topics of brand positioning and brand segmentation have been discuses with the help of recent examples. A new chapter on measurement and scaling has been added in this edition to make it more useful. Abundance of in-text solved examples and end-of-chapter exercise is a hallmark feature of... Read More

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Marketing Resecarch